Our Story
About Us
Built From Passion. Crafted For Performance.
At Tribal Custom Lures, fishing is more than a hobby — it is a lifestyle built around patience, precision, and the pursuit of the perfect catch.
Based in Gauteng, South Africa, we specialize in handcrafted wooden bass fishing lures designed for anglers who appreciate true craftsmanship and dependable performance on the water. Every lure we create is carefully handcrafted from start to finish, combining traditional lure-building techniques with modern performance testing to ensure exceptional quality and realistic action.
What began as a passion for bass fishing evolved into a dedication to building premium custom lures that anglers can trust in real fishing conditions.
Our goal is simple:
Create fishing lures that perform as good as they look.
Our Craftsmanship
Every Tribal Custom Lure goes through a detailed hands-on process designed to achieve balance, durability, and lifelike performance.
From shaping the wooden body to custom painting, weighting, balancing, tuning, and water testing, every stage is completed with precision and care. No mass production. No shortcuts. Just handcrafted quality built for serious anglers.
Designed By Anglers,
For Anglers
As passionate bass anglers ourselves, we understand the importance of confidence behind every cast. We know that lure movement, balance, and presentation can make the difference between a missed opportunity and landing the fish of a lifetime.
That understanding drives everything we do.
Whether you are fishing local dams, competing in tournaments, or targeting trophy bass, Tribal Custom Lures are designed to deliver reliable action, realistic movement, and performance you can trust.
Our Lure Collections
Swimbaits
Our handcrafted 3-piece swimbaits are designed to produce smooth, realistic swimming action that imitates natural baitfish movement.
Glidebaits
Our 2-piece glidebaits are built for wide gliding motion and controlled side-to-side action that triggers aggressive reaction strikes.
Wake Baits
Featuring durable plastic lips, our wake baits create irresistible surface disturbance and topwater action designed to attract explosive strikes.
Why Anglers Choose Tribal Custom Lures
Handcrafted premium wooden lures
Individually balanced and tuned
Water-tested performance
Realistic swimming action
Custom detailed finishes
Designed by passionate anglers
Experience Handcrafted Performance
Discover premium South African handcrafted wooden bass fishing lures built for anglers who demand quality, realism, and results
Representing Tribal Custom Lures
Our Pro Staff anglers are more than ambassadors — they are passionate fishermen who believe in handcrafted quality, performance-driven design, and confidence on the water.
Together, they help push Tribal Custom Lures forward through real fishing experience, honest feedback, and a shared passion for chasing bigger bass.
Tristan Wood
South Africa / Australia
Tristan Wood represents the passion, dedication, and competitive spirit behind Tribal Custom Lures. Fishing across both South African and Australian waters, Tristan brings valuable international experience and a deep understanding of bass behaviour in varying conditions.
Known for his commitment to performance fishing and attention to detail on the water, Tristan proudly puts Tribal Custom Lures to the test where it matters most.
Frankie Steyn
South Africa
Frankie Steyn is a passionate South African bass angler who shares Tribal Custom Lures’ focus on precision, consistency, and confidence behind every cast.
With experience fishing local waters and understanding South African bass conditions, Frankie plays an important role in showcasing the real-world performance and reliability of our handcrafted lures.
Pieter Welthagen
South Africa
Pieter Welthagen represents the dedication and passion that drives the Tribal Custom Lures brand. As a committed South African bass angler, Pieter brings valuable on-water experience and a strong understanding of lure performance in local fishing environments.
His support and testing help ensure Tribal Custom Lures continue delivering realistic action and dependable results for serious anglers.